Upfront disclaimer: I am personally building my startup globally at WeWork locations and WeWork is also a user of the kaam.work hiring platform

Its a brutal world out there: when things are going well, everyone is in awe and applauding you but a sliver of a dark cloud and the swords come out!

WeWork up until early this year was the brand to beat – cool, hip, tomorrow-age, disrupting the archaic commercial real estate industry, a cult almost! While the recent negative press and social posts around its founder, business model, technology, etc. don’t surprise me as an ex-investor myself, I wanted to write this piece to share a personal journey that showcases the irreversible impact WeWork has had and will continue to have on the future of work.

In the last 10 months while building kaam.work,

  • I have met with scores of interesting entrepreneurs, freelancers, and industry professionals – two of whom are also my co-founders and several of whom are now on the platform (both as candidates and hiring managers)
  • I have travelled to Mumbai, Bangalore, Delhi, London, New York, Boston, San Francisco, Raleigh, Singapore, & … – and always had an office to go-to and also warm and welcoming community teams to make me feel at home
  • We have our own team members as well as aspirants who’ve secured dream jobs through the platform working out of 5 different cities globally
  • Even within Bangalore, we have colleagues working out of different offices – sometimes to avoid the crazy traffic and sometimes just for a change of ambience
  • I proudly invite people to visit our office – compare this to my first start-up in 2008 where it was the classic garage-style setup and I would usually go to meet people therefore!

I can go on…but I think you see where I am going – there are some businesses that entrepreneurs build and then there are ideas that the world needs – I personally don’t care if you classify WeWork as a tech company or a real estate company or whether the founder has 20x voting rights or not. But yes, I do care that WeWork builds a sustainable economic model so that it can continue doing what it’s doing!

And I have no doubt it will! Because the idea that is WeWork is bigger than the company that is WeWork.

The headline picture for this post is of our colleagues shot at a WeWork 🙂