Vipin Venugopal
Brand and Performance marketing professional with 11 yrs. of experience.
11 yrs 9 mos
Vice President Marketing
IndiaNivesh Shares and Securities Pvt. Ltd
MET League of Colleges
Summary
Marketer with 10+ yrs. of experience.
Handled SEO, SEM, Social Media, Content Marketing, Customer Engagement, Website development, e-Mail Marketing, Native, Programmatic.
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Skills
Nothing specified
Career Journey (11 yrs 9 mos)
Vice President Marketing
IndiaNivesh Shares and Securities Pvt. Ltd
Aug 2018 - Present
2 yrs 8 mos
Description: 
•Brand Awareness i.Media Strategy (Media buying, Media Planning & Media Scheduling) •Online Activities i.Social media marketing (Facebook, Twitter, Instagram & LinkedIn) ii.Online blog content iii. Search Engine Optimisation (SEO) : 95 keywords (with MSV of more than 75k) reaching in Top 10, 247 keywords (MSV of more than 380k) in Top 30, 95 keyword in Top 31-50 (MSV of more than 683k) & 133 keywords in Top 51-100 (MSV of more than 1.2M) iv.Handling end to end lead generation campaign / Search Engine Marketing strategy (Google & Facebook) and optimising through insights (front end & back end) and measuring ROI v.Set up CRM automation for prospect communication as well as the automation for sales matrix. The organisation currently uses LeadSquared as its CRM tool. vi.Re-designed www.indianivesh.in by improving the design and content from SEO as well as from a UX/UI perspective. An immediate impact has been the increase in the blog traffic by 24% in Feb. 2020 as compared to Jan. 2020 vii.Developed website for IndiaNivesh Private Equity business www.indianiveshfund.com – driving concept, design, content, UX & UI viii.Standardised design templates of reports sent to customers (daily, weekly & result season) ix.Implemented customer communications emails (Cross selling, blogs, birthday, festivities emails) •Offline Collaterals i.Assisting sales team with Marketing collateral like Sales Kit, Standees, Pitchbooks, AV’s and Corporate Presentations ii.Branch internal branding iii.Initiated & conceptualised quarterly magazine exclusive for our HNI / Private Wealth Clients iv.HR Team -Employee Sales Training Manual & new joinee HR v.Conceptualised and currently executing a weekly email for employees that carries articles for weekend reading vi.Conceptualised branding elements for an internal event where industry veterans are invited to speak to an internal audience
Company Location
Mumbai, Mahārāshtra, India
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Chief Manager Marketing
ICICI Securities
May 2016 - Jul 2018
2 yrs 2 mos
Description: 
•End to end campaign management for a Digital Brand Campaign that included Media Planning, negotiating Media Buys, working with the creative team and getting compliance approvals. Inventories involved YouTube, Twitter Influencer activity, Facebook & Programmatic •Managed & Optimised Google lead generation Campaign, email campaigns & brought down Cost Per Account Opened by 61% (INSTA Account for online Mutual Fund Investment) •For the education business (ICFL) with 11% reduced spends managed to keep leads at same level as previous FY and reduced CPL by 25% through optimising Google campaign and introducing new platforms like OUTBRAIN & Facebook •Handling internal Digital Communication & Digital assets (e-Mails, Web Banners, Web Pages for Product/ Services promotion activities & conceptualisation of Website design for the Premier business vertical of ICICI Securities Ltd.) •Liaison with internal stake holders (IT, Compliance, Legal) for effective Campaign execution
Company Location
Mumbai, Mahārāshtra, India
Sector Learning
Financial Services
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Brand Manager
Angel Broking
May 2015 - Apr 2016
11 mos
Description: 
•Achieved 15% growth in Organic & Paid Traffic on Company Website •Achieved growth in offline sales enquiries of 18% (inbound call enquiries) •Preparing a 360 degree approach to branding with online (Desktop & Mobile) & Offline channels (Print, Radio, Outdoor & BTL) •Planned & Executed (TG Segmentation, Media Planning, Media Buying & Negotiations, Communication Design) Online & Offline Campaigns •Measuring Brand Health & doing competitor analysis (using TAM, PR & NPS Data) •Liaison with Internal Stake Holders (Operations, IT & Sales) for efficient Campaign execution
Company Location
Mumbai, Mahārāshtra, India
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Co-Founder
Right Start Food Solutions
Apr 2012 - Mar 2015
2 yrs 11 mos
Description: 
•Achieved 65% client retention (Clients retained for a period of 3 months or more) •Handled the Bidding, Optimisation & Analysis of Google Keywords •Designed & developed Content of Branding materials for BTL Activities
Company Location
Mumbai, Mahārāshtra, India
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Marketing Manager
A.M.D. Properties LLP
Mar 2011 - Mar 2012
1 yr 1 mo
Description: 
•Created Brand Identity & maintained the consistency in Branding Collaterals •Handled Digital Marketing (Google Ad Words & eMail Marketing) •Prepared Competitor analysis (Price & Product offering) •Conceptualisation of Project Design
Company Location
Mumbai, Mahārāshtra, India
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MET League of Colleges
Masters in Management Studies M.M.S. Marketing
Jan 2009 - Dec 2011
2 yrs 11 mos

Specialization
Degree: Masters in Management Studies M.M.S. Marketing
Category: Marketing
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Business Development Executive Retail
Maxwell Industries Ltd
Dec 2007 - May 2009
1 yr 5 mos
Description: 
•Scouted for suitable locations & Launched EBO’s •Implemented In-Store-Branding and executed seasonal marketing activities •Developed Sales strategy for Modern Trade Outlets
Company Location
Mumbai, Mahārāshtra, India
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Business Development Executive
Sahakriya e-Banking Solutions
Mar 2007 - Nov 2007
9 mos
Description: 
•Generated sales for the application that the company had launched for Internet Banking Security
Company Location
Mumbai, Mahārāshtra, India
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Mulund College of Commerce
Bachelors in Management Studies B.M.S. Marketing
Jun 2004 - Apr 2007
2 yrs 10 mos
Projects (1)

Specialization
Degree: Bachelors in Management Studies B.M.S. Marketing
Category: Marketing
PROJECTS (1)
Africa : An untapped destination
Jun 2006 - Apr 2007
10 mos
Description
Awarded with "O" (Outstanding) grade by Mumbai University
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Languages (3)
MarathiEnglishHindi
Personality
Nothing specified