My greatest professional achievement was turning around the success of my last employer’s data and analytics department. When I joined, the entire team was struggling and we were failing to hit our quarterly goals. I was hired to create a new analytics plan, which I designed and implemented without any guidance. Within 6 months, we achieved 25-30% above our goals.
Worked closely with various teams across the company to identify and solve business challenges utilizing structured and unstructured data. Analyzed customer data based on rules and methods set by business and prepared reports to improve customer relationship and interaction. Helped business to segment customers and run a more customer-centric marketing campaign to increase sales and after-sales. Monitored and reviewed KPIs such as customer satisfaction and retention. Conducted both quantitative and qualitative surveys at regular intervals.
Participated in several statistical projects which involve applying the theory of statistics such as population update, sampling and create weights in the retail measurement services for UK CPG market.