HeadsUp surfaces actionable product interaction data to sales, marketing and success teams, enabling them to more effectively target customers.

HeadsUp

HeadsUp helps revenue teams operationalize data by making it accessible and actionable. HeadsUp is designed to be implemented and used by solely by the revenue persona, who might have no technical expertise. Taking existing data within your data warehouse, we enable the revenue persona to create actionable metrics. We have templates that allow metrics to be created automatically. These metrics can then be tuned and modified via a user interface. Once the metric is created, HeadsUp transfers that metric into the tools that the revenue personas use daily—Salesforce, Gainsight, etc.

We are somewhat limited in the types of metrics and visuals we can show in Salesforce and Gainsight, as we are constrained by their data structures and existing user interface. For example, we can't display an interactive visualization that's clickable, and that can be quite actionable. To overcome this, HeadsUp will also host a separate Account and Contact page with interactive, actionable visuals. To reduce the pain of context switching, revenue personas will be able to access this page from an account page in Salesforce.

Momo Ong

Founder

Data Engineer

About the team: top notch product managers from Facebook, FiscalNote (B2B SaaS) Harvard Business School, Princeton and Yale.

About product: opportunity to build 0 to 1 product. Extremely strong market pull (a lot of clients are interested).

Data EngineerLIGHTNING

HeadsUp