Mailshake is a lead nurturing tool for cold email outreach for sales and marketing teams. Mailshake allows users to promote content via personalized emails, track clicks and replies and schedule follow-ups. Other features include templates for guest outreach, link-building, PR pitches and others and integration with Salesforce. Offers subscription-based pricing model. Clientele includes Salesflare, Venngage, GrowthScore and others.